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Essay No. 02
The Architecture of the Impossible: The Impossible Goal as a Structural Forcing Function
Hope waits for the market to reward us; an impossible goal forces a redesign. What asking "what would it take to buy GoDaddy?" produced, and what to do with the label that followed.
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Essay No. 01
Truth and Ego - The High Cost of Being Right
Skepticism is rational; the tell is in how we reject the data. On domain flips, cognitive dissonance, and upgrading the ego from fragile to resilient.